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Augmented reality (AR) is an enhanced version of the real physical world achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It adds a layer of virtual information to the existing world, unlike virtual reality, which creates a completely digital environment.
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Augmented reality is evolving across various applications. While initially perceived as a marketing tool, consumers are now experiencing tangible benefits. Wearable devices, such as smart eyewear, are speculated to be a breakthrough, offering a more complete link between real and virtual realms.
In retail, AR technologies enhance the shopping experience by allowing consumers to visualize products in different environments through store catalog apps. In healthcare, AR apps provide detailed 3D images for medical professionals, serving as a powerful learning tool.
Augmented reality overlays virtual information on the real world, enhancing the experience, as seen in applications like Pokémon Go. Virtual reality immerses users in entirely different virtual environments, creating a fully computer-generated experience.
Augmented reality is used for gaming, product visualization, marketing campaigns, architecture, education, and industrial manufacturing. It enhances the natural environment by making visual changes or adding new information.
AR provides an interactive, immersive experience, enhancing enjoyment or understanding. Commercially, it can increase brand awareness and boost sales. AR is considered more realistic than virtual reality since it combines computer-generated elements with the real world.
While augmented reality incorporates real-world elements, making it seem more realistic, advances in technology have made entirely virtual environments in virtual reality increasingly realistic.
Augmented reality overlays a real-world environment with computer-generated elements, enhancing user experience and perspective. It is used in various fields, offering a form of mixed reality that combines the real world with digital elements.
- Metaverse: A shared virtual environment with aspects of online gaming, augmented reality, and more accessed via the Internet.
- Web 3.0: The next iteration of the Internet, decentralized, open, and of greater utility.
- Large Language Model (LLM): AI technology generating natural and human-sounding language.
- Interactive Media: Method of processing and sharing information where outputs depend on user inputs.
- Quantitative Analysis (QA): Understands behavior using mathematical and statistical modeling in finance.
